Friday, April 22, 2011

Chapter 4 Breaking out the visual

  Digital image claims to have more authenticity and able to give out information with greater immediacy then print. We are bombarded by images everyday from commercials, billboards, phones, and computers. Scholars are saying that image will take over the written word, but does that mean that print is being threatened?
   Print today is continuing to remake itself so that it can keep up with the digital media. A good example is the USA today. This magazine/newspaper makes its layouts look like a computer screen. The index now has summaries gathered in a column with a small picture included like an icon button. Newspapers are now looked at as visual experiences to dictate what people should feel when they read a story rather than just gathering information. So which is in control image or visual?
   It doesn't matter the ratio between image or text but the way an image supervises its reading. Graphs are a good example because they don't show a lot of words but give off a lot of information. You can see what has a higher percentage and what is being compared with just a few brief words. You can also use words to show a visual image by using metaphors or descriptive language. Today we have many print styles that show every possible visual relationship between word and image. Traditional non-fiction books in which the word dominates and art books or billboards where the image dominates.
 

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