Tuesday, February 1, 2011

 Taking another look at the Pantene Commercial I realized that there was a lot of gender and racial stereotyping. The commercial is about  a deaf asian girl who plays the violin and is in a classical music competition. She has a rivalry with another girl in the competition and feels like quitting. She gets the courage and support from a homeless man who also plays the violin (who initially inspired her to play), and ends up shocking the audience. At the end Pantene says you can shine too, just like the girl, but instead with your hair.
 One of the racial stereotyping in the commercial is that Asians play classical music. The main girl is playing the violin and the antagonist is playing the piano. This could have been used because in America we think that these instruments are popular in that country, so we would understand where it took place. The gender stereotyping was having the girl be a weak character and a man coming to her rescue. What makes this even worse is that it was not just a regular man but a homeless man. Someone who is not usually looked up to in society.
 They used these stereotypes in the commercial to parallel the Pantene product. The girl was weak and broken just like how people's hair is without the pantene. The homeless man supports and "restores" the deaf girl in the story and she shines at the end while playing the violin. The homeless man is like the PAntene hair product and the girl is like the broken damaged hair.

1 comment:

  1. This draft is really, really rapid. You have so much to express, yet you are RUSHING. One good way to slow your pace is to imagine that you are taking the reader with you on a journey to the moment you share. Use language that shows the intellectual journey. Good start!

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