Sugar substitutes are a healthier way to sweeten your favorite foods without adding the calories and health hazards of real sugar. Many of these substitutes like Splenda, Sweet'N Low, NutriSweet, Equal, etc. promote how they are low in calories and can help people lower their intake on sugar. One type of sugar substitute is the artificial sweeteners like Stevia. This has great health benefits like weight control. Since it has no calories it is easier for someone trying to lose weight or not gain weight unlike sugar that have 4 grams in one teaspoon. It is also good for those with diabetes because artificial sweeteners usually don't raise blood sugar levels.
The main thing that sugar substitutes try to show is how you can use them in almost anything you use real sugar in. One of Splenda's commercials from 2010 it explains all the different ways you can use Splenda like in shakes, popsicles, sprinkled, or mixed in coffee or bake goods. On their website they also give you recipes that you can use their product in. From personal experience it can be used in almost anything that sugar is, but it is often sweeter than sugar so you might not have to use as much as you normally would use.
These products also promote healthy lifestyles. On their websites they give advice on "simple changes" that you can do to stay healthy. It also teaches you how to read food labels so you know and understand what you are buying and how it affects your body. They are extremely concerned about the health of diabetic patients since they are a major portion of their consumers. They have special pages dedicated to diabetic patients and showing them how they can enjoy the food they did before but instead with sugar substitutes.
Artificial sweeteners are a huge thing to an American consumer because it is the newest fad. It is all about being healthy, starting over, and "natural" products. There is a big problem of obesity in this country and the producers of these sugar substitutes try to let us eat the same food that we love, with the same taste and still lose weight.
Work Cited:
sweetnlow.com. Sweet'N Low Professional. 3 Feb. 2011 <http://www.sweetnlowprofessional.com>.
splenda.com. Health and Wellness. 3 Feb. 2011 <http://www.splenda.com/health-wellness.com>. "Artificial Sweeteners: Understanding These and Other Sugar Substitutes."mayoclinic.com. 9 Oct. 2010. Nutrition and Healthy Eating. 3 Feb. 2011. <http://www.mayoclinic.com/health/artificial-sweeteners/MY00073>.
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